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🦶 Podiatrists Case Study

StepRight Foot & Ankle Clinic

Podiatrists, Kochi | Marketing Campaign

❌ The Challenge

  • Sports injury segment entirely unmarketed
  • Bunion correction inquiries low despite strong outcomes
  • No patient education content on the site

🎯 Our Strategy

  • Sports injury case-study content and local team outreach
  • Dedicated bunion-correction page with before/after outcomes
  • Educational content series addressing common foot conditions

✅ The Results

  • Sports injury inquiries became a steady channel
  • Bunion consultation requests grew notably
  • Overall site engagement improved with educational content
Sports Injury Inquiries/Month8-10
Bunion Consult Growth+40%
Site Engagement+50%
Google Rating4.6⭐
"Explaining conditions in plain language brought in patients who didn't even know we could help."
— Dr. Lakshmi Pillai, Podiatrist

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