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🦶 Podiatrists Case Study
StepWell Foot Clinic
StepWell Foot Clinic, Kolkata | 6-Month Marketing Campaign
❌ The Challenge
- Confused with orthopedic clinics in search results
- Diabetic foot-care referrals almost nonexistent
- Custom orthotics service invisible online
🎯 Our Strategy
- Podiatry-specific SEO clarifying specialty distinction
- Endocrinologist referral-partner outreach content
- Orthotics service landing page + local ads
✅ The Results
- Ranking above general orthopedic clinics for foot-pain terms
- 12+ new diabetic-care referrals monthly
- Orthotics sales up 60% from dedicated landing page
Monthly New Patients30-35
Diabetic Referrals12+
Orthotics Sales Growth+60%
Google Rating4.8⭐
"People genuinely didn't know podiatrists existed as an option. The content clarified exactly who we help and why — bookings followed immediately."— Dr. Farhan Sheikh, DPM
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