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🦶 Podiatrists Case Study
FootFirst Podiatry Clinic
Podiatrists, Ludhiana | Marketing Campaign
❌ The Challenge
- Constant confusion with orthopedic clinics in local search
- Diabetic foot care referral pipeline nonexistent
- Custom orthotics service buried in general listing
🎯 Our Strategy
- Homepage repositioning clarifying podiatry specialty
- Direct outreach to 15 local endocrinologists and GPs
- Dedicated custom orthotics landing page and campaign
✅ The Results
- Search visibility improved for condition-specific terms
- Diabetic care referrals established as a new channel
- Orthotics sales grew as a standalone revenue line
New Referral Sources15
Orthotics Sales Growth+55%
Condition-Specific RankingTop 5
Google Rating4.7⭐
"Most patients had no idea podiatry existed as a specialty until our content explained it clearly."— Dr. Harpreet Singh, DPM
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