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🎗️ Oncology Centers Case Study
Sanjivani Cancer Institute
Oncology Centers, Vijayawada | Marketing Campaign
❌ The Challenge
- Content blended patient-facing and physician-facing information
- Family and caregiver resources nearly nonexistent
- Second-opinion patients had no dedicated pathway
🎯 Our Strategy
- Separated site into distinct patient/family and physician sections
- Built comprehensive caregiver resource library
- Created dedicated second-opinion consultation process content
✅ The Results
- Family resource section became most-visited part of site
- Second-opinion inquiries grew notably
- Referring physicians reported clearer understanding of services
Second-Opinion Growth+2x
Family Resource VisitsHighest on site
Referral Network Growth+10 physicians
Google Rating4.8⭐
"Splitting who we were talking to made both audiences feel properly served for the first time."— Dr. Anil Chandra, Oncologist
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