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🧠 Mental Health & Therapy Practices Case Study

Mindful Path Therapy Collective

Mindful Path Therapy Collective, Pune | 6-Month Marketing Campaign

❌ The Challenge

  • Therapist bios generic, no specialization clarity
  • Losing clients to therapy-app platforms
  • Teletherapy option buried on old website

🎯 Our Strategy

  • Specialization-clarity content per therapist
  • Condition-specific SEO + destigmatizing content
  • Teletherapy-forward positioning and promotion

✅ The Results

  • Booking consistency up across all therapists
  • Client-therapist fit satisfaction improved significantly
  • Teletherapy now 45% of total sessions booked
Monthly New Clients50-60
Teletherapy Share45%
Therapist Utilization+70%
Google Rating4.8⭐
"Clients now message us already knowing which therapist fits their needs. That clarity alone reduced early dropout and improved outcomes."
— Dr. Sneha Kulkarni, Clinical Psychologist

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