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🏠 Home Health Care Agencies Case Study
CarePlus Home Health Services
CarePlus Home Health Services, Indore | 6-Month Marketing Campaign
❌ The Challenge
- Families bouncing off the website due to trust concerns
- Zero hospital discharge-planner relationships
- Service menu confusing (nursing vs companion care unclear)
🎯 Our Strategy
- Caregiver-credential transparency content overhaul
- Hospital discharge-planner partnership outreach
- Clear service-tier landing pages
✅ The Results
- Website inquiry-to-signed-care conversion up 45%
- Partnerships established with 8 local hospitals
- Service clarity reduced pre-sale support calls by half
Conversion Rate Growth+45%
Hospital Partnerships8 hospitals
Support Call Reduction-50%
Google Rating4.8⭐
"Families told us the caregiver-credential page was what finally made them comfortable enough to call. That trust content changed our whole conversion rate."— Anjali Pillai, RN, Agency Director
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