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🧠 Mental Health & Therapy Practices Case Study

Serenity Mental Wellness Clinic

Mental Health & Therapy Practices, Amritsar | Marketing Campaign

❌ The Challenge

  • No condition-specific content, only general 'therapy services' messaging
  • Session cost never communicated, causing hesitation
  • Couples therapy service unmarketed despite strong demand

🎯 Our Strategy

  • Built condition-specific content (anxiety, burnout, grief)
  • Added general session-cost ranges to reduce hesitation
  • Dedicated couples-therapy content and positioning

✅ The Results

  • Condition-specific pages became top-performing content
  • Inquiry-to-booking rate improved with cost transparency
  • Couples therapy became a recognized, requested service
Inquiry-to-Booking Rate+35%
Couples Therapy Bookings/Month10+
Content Engagement+2x
Google Rating4.7⭐
"Being upfront about cost removed a barrier we didn't realize was turning people away."
— Dr. Gurpreet Kaur, Psychologist

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