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🧠 Mental Health & Therapy Practices Case Study

Mindscape Therapy Center

Mental Health & Therapy Practices, Bhopal | Marketing Campaign

❌ The Challenge

  • Therapist bios generic, gave clients no way to judge fit
  • Teletherapy option buried, rarely chosen
  • Stigma-related hesitation never directly addressed

🎯 Our Strategy

  • Rewrote every therapist bio with specific specializations
  • Repositioned teletherapy prominently with clear logistics content
  • Built destigmatizing content addressing common hesitations directly

✅ The Results

  • Client-therapist fit improved, reducing early dropout
  • Teletherapy sessions grew to a significant share of total bookings
  • New client inquiries increased from destigmatizing content
Teletherapy Share40%
New Clients/Month35-40
Early Dropout Reduction-25%
Google Rating4.8⭐
"Clients started requesting specific therapists by name once our bios actually said something specific."
— Dr. Aparna Iyer, Clinical Psychologist

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