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🚑 Urgent Care Clinics Case Study

CityCare Urgent Clinic

Urgent Care Clinics, Meerut | Marketing Campaign

❌ The Challenge

  • Patients unclear on what conditions the clinic treats vs ER
  • No wait-time visibility anywhere online
  • Seasonal flu-testing demand not marketed

🎯 Our Strategy

  • Clear content distinguishing urgent care from ER-appropriate cases
  • Approximate wait-time visibility added to GBP
  • Seasonal testing and vaccination campaign

✅ The Results

  • Patient expectations improved, reducing front-desk friction
  • Wait-time visibility reduced bounce rate to competitors
  • Seasonal campaign drove predictable demand spikes
Bounce Rate Reduction-25%
Seasonal Visit Growth+50%
Patient SatisfactionImproved
Google Rating4.5⭐
"Just telling people what we actually treat cut down on confused, frustrated patients at the front desk."
— Dr. Neelam Joshi, Urgent Care Physician

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