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🏃 Physical Therapy Clinics Case Study

MoveWell Physiotherapy

Physical Therapy Clinics, Indore | Marketing Campaign

❌ The Challenge

  • Referral volume entirely dependent on one orthopedic surgeon
  • No direct-access patient content at all
  • Post-surgical patients unaware of home-exercise support offered

🎯 Our Strategy

  • Diversified referral outreach to 10+ new physicians
  • Built direct-access symptom-specific content
  • Promoted home-exercise program support as a differentiator

✅ The Results

  • Referral base diversified across 12 physicians
  • Direct-access patients became 30% of new volume
  • Home-exercise program drove noticeable patient satisfaction gains
Referral Diversification12 physicians
Direct-Access Share30%
New Patients/Month25+
Google Rating4.7⭐
"Relying on one surgeon for referrals was a risk we didn't realize until we fixed it."
— Dr. Ananya Joshi, DPT

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