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😁 Orthodontists Case Study
Align Orthodontics Studio
Orthodontists, Nagpur | Marketing Campaign
❌ The Challenge
- Clear aligner inquiries high but conversion low
- No content for adult patients specifically
- Payment plan options unclear, causing hesitation
🎯 Our Strategy
- Adult-focused aligner campaign with discretion messaging
- Clear financing calculator added to site
- Retargeting sequence for aligner page visitors
✅ The Results
- Adult patient share grew from 15% to 40% of new starts
- Consultation bookings up 50%
- Financing calculator directly cited by multiple new patients
Adult Patient Share40%
Consultation Growth+50%
Treatment Starts/Month20+
Google Rating4.8⭐
"Once adults saw we understood their specific concerns, they stopped hesitating."— Dr. Pooja Malhotra, MDS Orthodontics
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