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👁️ Optometrists Case Study
Vision Plus Eye Care
Optometrists, Raipur | Marketing Campaign
❌ The Challenge
- Contact lens patients receiving same messaging as glasses-only patients
- Pediatric eye care completely unmarketed
- Weak local SEO across the board
🎯 Our Strategy
- Segmented reminder messaging by patient type
- Built pediatric eye-care content targeting parents
- Local SEO overhaul across core service keywords
✅ The Results
- Contact lens reorder compliance improved
- Pediatric screening visits became a steady new segment
- Local visibility improved across most core keywords
Reorder Compliance+30%
Pediatric Visits/Month10+
Local Ranking Improvement20+ keywords
Google Rating4.6⭐
"Treating every patient type the same in our messaging was quietly costing us on every segment."— Dr. Farah Sheikh, Optometrist
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