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👁️🗨️ Ophthalmology Case Study
Drishti Eye Care Hospital
Ophthalmology, Jodhpur | Marketing Campaign
❌ The Challenge
- LASIK content buried within general services list
- Pediatric ophthalmology unmarketed despite capability
- Cataract surgery lens options never explained clearly
🎯 Our Strategy
- Built dedicated LASIK consultation funnel with candidacy content
- Pediatric ophthalmology content targeting parents and pediatricians
- Clear lens-option comparison content for cataract patients
✅ The Results
- LASIK consultations grew as a distinct, tracked funnel
- Pediatric referral relationships established with local pediatricians
- Cataract patients arrived better informed per surgeon feedback
LASIK Consults/Month15+
Pediatric Referral Partners5
Cataract Consult Growth+35%
Google Rating4.7⭐
"Patients started arriving already understanding their lens options instead of deciding on the spot."— Dr. Shalini Rathore, Ophthalmologist
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