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👁️🗨️ Ophthalmology Case Study
Netra Jyoti Eye Institute
Ophthalmology, Warangal | Marketing Campaign
❌ The Challenge
- Constantly confused with optometry practices in local search
- Optometrist referral relationships nonexistent
- Diabetic retinopathy screening opportunity completely untapped
🎯 Our Strategy
- Clear homepage positioning distinguishing surgical from routine eye care
- Direct outreach program to 12 local optometrists
- Diabetic screening partnership with local endocrinologists
✅ The Results
- Search visibility for surgical eye care terms improved distinctly
- Optometrist referral relationships established as ongoing channel
- Diabetic screening referrals grew from endocrinologist partnerships
New Optometrist Referrals12
Cataract Consults/Month20+
Diabetic Screening Referrals+2x
Google Rating4.8⭐
"Once local optometrists understood exactly what we handled, referrals started flowing both directions."— Dr. Vinay Reddy, Ophthalmologist
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