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🩻 Imaging & Diagnostic Centers Case Study

MedScan Imaging

Imaging & Diagnostic Centers, Bhopal | Marketing Campaign

❌ The Challenge

  • Confusing pricing led to abandoned bookings
  • No presence for 'CT scan cost' searches driving self-pay volume
  • Report delivery delays hurting reputation

🎯 Our Strategy

  • Transparent pricing page by scan type
  • SEO targeting cost-comparison searches
  • Digital report delivery within 4 hours, marketed as a differentiator

✅ The Results

  • Self-pay bookings up 55%
  • Ranked page-1 for 'CT scan cost [city]'
  • Patient complaints about delays dropped to near zero
Self-Pay Bookings+55%
Report Turnaround4 hrs
Search RankingPage 1
Google Rating4.6⭐
"Patients told us the pricing page alone was why they chose us over three other centers."
— Rajiv Malhotra, Centre Director

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