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🩻 Imaging & Diagnostic Centers Case Study

Sanjeevani Diagnostic Centre

Imaging & Diagnostic Centers, Lucknow | Marketing Campaign

❌ The Challenge

  • New MRI machine underutilized, no marketing plan for launch
  • Radiologists unknown to local physician community
  • Competing with a hospital-affiliated imaging chain

🎯 Our Strategy

  • Launch campaign targeting orthopedic and neuro referrers
  • Radiologist credential microsite section
  • Direct mailers plus digital outreach to 40 local clinics

✅ The Results

  • MRI utilization reached 80% within 4 months
  • 12 new referring clinics onboarded
  • Positioned as the independent alternative to hospital pricing
MRI Utilization80%
New Referring Clinics12
Scan Volume Growth+65%
Google Rating4.7⭐
"Physicians didn't know who was actually reading the scans until we put our radiologists front and center."
— Dr. Anjali Verma, Radiologist

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