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🤱 Gynecology & OB-GYN Case Study

Sanjivani Women's Health Center

Gynecology & OB-GYN, Kolhapur | Marketing Campaign

❌ The Challenge

  • Prenatal patients compared the practice unfavorably to competitors with clearer delivery-process content
  • Privacy messaging generic and easy to miss
  • Fertility support services unmarketed

🎯 Our Strategy

  • Built comprehensive prenatal journey content by trimester
  • Added visible, specific privacy assurances at every booking step
  • Dedicated fertility and preconception support content

✅ The Results

  • Prenatal bookings improved from clearer journey content
  • Booking completion rate improved with visible privacy signals
  • Fertility support inquiries opened as a new channel
Prenatal Booking Growth+45%
Booking Completion+25%
Fertility Inquiries/Month5-8
Google Rating4.7⭐
"Patients specifically mentioned our trimester-by-trimester content as why they chose us over competitors."
— Dr. Neelam Desai, OB-GYN

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