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🩺 General Practice & Family Medicine Case Study

CarePoint Family Practice

General Practice & Family Medicine, Jalandhar | Marketing Campaign

❌ The Challenge

  • Phone-only scheduling created constant booking friction
  • Telehealth offering never marketed separately
  • Multi-generational family patients treated as separate, disconnected records

🎯 Our Strategy

  • Launched online booking to reduce phone dependency
  • Built distinct telehealth-specific content and promotion
  • Family-account scheduling convenience promoted to existing patients

✅ The Results

  • Online bookings became the majority scheduling method
  • Telehealth visit volume grew as a distinct, tracked channel
  • Family scheduling convenience improved overall patient satisfaction
Online Booking Share65%
Telehealth Visits/Month20+
Patient SatisfactionImproved
Google Rating4.6⭐
"Cutting down on phone tag alone made the whole practice feel more modern to patients."
— Dr. Simran Bedi, Family Physician

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